Today, Google and 60 partner museums unveiled the new natural history arm of the Google Cultural Institute. Launched in 2011, the Cultural Institute is an effort to make culturally significant material accessible online. Up until this point, the primary focus has been on art and history. In conjunction with museums and other institutions around the world, Google has been uploading millions of images, archival documents, and virtual walkthroughs of significant places. The natural history project offers more of the same, but with 100% more dinosaurs.
I had no idea this was in the works, nor do I know much beyond what is said in the press release. After spending much of this morning exploring the site, however, you can color me impressed. The sheer amount of content is overwhelming: 300,000 annotated specimen photos, virtual walkthroughs of 50 museums, and 184 multimedia presentations on topics both general (cabinets of curiosities) and esoteric (native plants and fish of Korea). Unfortunately, accessing this content can be a bit of a chore. I was often confused by the user interface, and found many of the most interesting or useful items by accident.
For me, the museum walkthroughs are the clear highlight. Using Google’s Street View technology, users can explore the included museums and get surprisingly close to individual displays. Some of these “virtual tours” are frustratingly limited to a few corridors between exhibits, but others provide darn near the full experience of actually being there. Of the museum walkthroughs I’ve looked at so far, the National Museum of Natural History and Berlin’s Museum für Naturkunde are particular standouts in this regard. A handful of museums have had virtual tours available online since at least the early 2000s, but this is the first time I’ve seen the concept escape the gimmick stage and become something potentially useful.
The quality of the multimedia presentations (“virtual exhibits”, if you must) is a bit mixed. The best ones make specific use of the partner museums’ collections, highlighting the scientific, cultural, or historical significance of particular objects. These presentations provide curatorial expertise and novel insights that are not easily found elsewhere. Other presentations, however, are frustratingly generalized, and don’t include much content that one couldn’t get from skimming a Wikipedia article.
I would include the site’s flagship attractions – narrated 360-degree tours of selected exhibit halls – in the second camp. These three short videos each feature an exhibit that “comes to life” with the help of some acceptable-but-not-spectacular CGI. Take the video about the Giraffatitan at the Museum für Naturkunde. It’s awesome to be able to look all around the hall, but most of the video is taken up by an animated version of the dinosaur that doesn’t accomplish anything it’s Jurassic Park counterpart didn’t 23 years ago. The video starts to tell some interesting stories – convergent evolution between sauropods and giraffes, the rate of extinction caused by human activities far outpaces normal background extinction – but the goofy CGI Giraffatitan is very much in the way. Museums have so many strengths, so I’ll never understand the impulse to rely on things like animated dinosaurs that a) their audience can see elsewhere and b) Hollywood will always be able to do better.
All in all, the new natural history project at the Google Cultural Institute is a very impressive starting point. Nevertheless, my optimism is tempered by the fact that the web is littered with apps and mini-websites developed by museums, then almost immediately abandoned. Too often, digital projects are taken on without a clear idea of who will continue to update it, what need is being addressed, or even who the website or app is for. The real test will be whether Google and the partner museums will continue to support the Cultural Institute with new content. This has been a recurring problem with museums’ digital endeavors, but perhaps the collaboration with Google (and its extensive infrastructure) will help.
Moreover, accessibility is an admirable goal, but there is a very wide gap between putting stuff online and creating something that lots of people (teachers, students, people who don’t live near museums) actually want to use. I’m encouraged by the range of material on the Cultural Institute site. Some content is fairly general, perhaps suitable for a 3rd grade science report, while other content is far more in-depth. I will be very curious to see what the public ends up using, and for what purpose. It would also be neat to see if this ended up being the start of a truly global digital collection, useful for educators and researchers alike. We’ll see if the Cultural Institute ends up being the catalyst that finally makes digital museums happen!