Monthly Archives: June 2016

The Epistemological Challenge of Model Whales

The very nature of whales precludes scientific study of these incredible animals. They are enormous—strong and powerful in life and unwieldy to manipulate in death. They live in the open ocean, where they can only be reached by boat or plane. Living whales fare poorly in captivity, and dead whales rapidly deteriorate into an oily, reeking mess. If there was ever a natural specimen that does not lend itself to display in a museum, it would be a whale.

This is not for lack of trying. Museums have long sought to collect whales, both to complete their records of biodiversity and to show the visiting public the spectacular extremes of animal life. Success in this endeavor has always been mixed. The Natural History Museum of London has one of the best collections of real whales, including dolphins, porpoises, and a humpback (Megaptera novaeangliae) fetus pickled in bathtub-sized vats of alcohol. Larger whales*, however, can only be displayed as skeletons, which unfortunately misrepresent the shape of the living animal (and as many museums have learned the hard way, even whale bones stink and drip blubber for years after cleaning). Many taxidermists have attempted to preserve the skins of large whales over the years, but this has typically resulted in grotesque, short-lived failures**.

Casting in newfoundland

A Smithsonian team takes plaster molds from a blue whale caught by whalers in Newfoundland. Source

A museum is a place for real things, but what can museum workers do if a specimen is so irreconcilable with the practicalities of display? Throughout the 20th century, many museums have experimented with life-sized model whales. Vouched by scientists and based on photographs and measurements of actual whales, these models provided (and continue to provide) many visitors with the closest experience they will ever have to seeing a giant whale in person. However, to display a model is to raise key questions about authenticity. Constructed from papier-mâché, plaster, or fiberglass, a model whale lacks the flesh-and-blood reality of a true whale. Its legitimacy comes from a disassociated set of observations, and the perceived authority and expertise of the scientists who made them. The situation is complicated by the fact that we know remarkably little about living whales, and historical scientists knew even less. Model whales have never been intended to deceive audiences, but many could hardly be called accurate reconstructions today.

In the 19th century, the only people who had seen living whales up close were whalers—a group probably more concerned with staying alive than making careful anatomical observations. Scientists had to rely on occasional, all-too-brief surface sightings and the misshapen corpses of beached animals. While the situation has improved, we still know precious little about whales’ lives below the waves. Is it scientifically acceptable, or even ethical, to present a reconstruction of an animal based on such limited information? Let the epistemological nightmare begin!

*By large whales, I am referring primarily to mysticetes and the sperm whale (Physter macrocephalus).

**One notable exception is the juvenile blue whale at the Göteborg Natural History Museum in Sweden. Not only is this the only mounted mysticete in the world, it is the only whale to have an upholstered seating area inside. Once a destination for lovers’ trysts, the whale’s interior now hosts Santa Claus at Christmastime. 

Round 1: 1880 – 1938

First whale

This bisected humpback at the United States National Museum was the first large whale replica displayed at a major museum. Image courtesy of the Smithsonian Institution Archives.

Spencer Baird, the Smithsonian’s first curator, was a marine biologist with a strong interest in cetaceans. He quickly made the Smithsonian a place for whales, assembling an impressive collection and hiring staff with similar research priorities. It is therefore no surprise that the first full-sized replica of a large whale would be built at the United States National Museum. In 1882, exhibit specialist Joseph Palmer mounted the skeleton of a humpback whale with its left side enclosed in a plaster death cast of the same individual. This display lasted until the early 20th century, when it was scrapped during the move from the Arts and Industries Building to what is now the National Museum of Natural History. In 1901, Ward’s Natural Science Establishment provided a similar half-mount of a sperm whale to the Bishop Museum in Honolulu.

However, museum workers soon set their sights on bigger whales—specifically, the largest animal the Earth has ever known. In 1903, Smithsonian Curator of Mammals Frederick True teamed up with Head of Exhibits Frederick Lucas to create the first scientifically informed life-sized model of a blue whale (Balaenoptera musculus). To accomplish this, the two Fredericks traveled to the Cabot Steam Whaling Company processing station in Newfoundland. At this point in time, whaling had progressed well beyond the rickety wooden ships described by Melville. It was a technologically sophisticated and ruthlessly efficient operation, largely conducted from floating meat factories armed with explosive harpoons. This period of industrialized whaling  drove many whale species to the brink of extinction. For their part, True and Lucas were convinced that they only had a few years left to observe a giant cetacean firsthand.

In the arts and industries building

After debuting at the St. Louis World’s fair, Lucas’s blue (or “sulphur-bottom”) whale found at home at USNM. Photo courtesy of the Smithsonian Institution Archives..

True and Lucas watched the whalers haul in several smaller blue whales before selecting a 78-foot, 70-ton behemoth as their subject. Once the whalers brought the dead animal into shallow water, the museum workers rode out in a dinghy to measure the whale and take plaster molds of its flank, flukes, and head. They worked continuously over two days, racing to beat the onset of decomposition. The resulting molds only represented half the animal, and were significantly distorted by the sagging and bloating of the carcass, but Lucas made do.

Following Carl Akeley’s general method for creating life-like taxidermy mounts, Lucas started by blocking out the whale’s basic dimensions with a steel and basswood frame. His team then used wood and wire mesh to further shape the boat-like model, and finished it with an outer layer of papier-mâché. It is unclear if Lucas was able to use any actual casts of the Newfoundland whale, or if he sculpted it freehand using the molds as reference. Most likely, it was a combination of the two. The colossal model was shipped by rail for its debut at the 1904 Louisiana Purchase Exposition in St. Louis (alongside a familiar Stegosaurus and Triceratops). Afterward, Lucas’s whale was displayed in the Arts and Industries Building, and later, in the west wing of the newly completed NMNH.

In 1906, the American Museum of Natural History started work on a blue whale of their own. Rather than measuring their own dead whale, the AMNH exhibits team led by F.C.A. Richardson (who also built the NMNH Stegosaurus) used measurements from True’s monograph, Whalebone Whales of the Western North Atlantic. In fact, the New York model ended up with virtually identical proportions to its Smithsonian predecessor, and was probably styled after the same Newfoundland carcass. Richardson ran into trouble when he couldn’t get his whale’s papier-mâché skin to hold up—it sagged against the wooden frame, making the model look emaciated. Richardson was eventually dismissed from the project, replaced by Roy Chapman Andrews (who would later lead the Central Asiatic Expeditions). At the time, neither Andrews nor anyone else working on the model had ever seen a whale in person. Still, the completed model was, by all contemporary accounts, just as convincing as the Smithsonian version.

source

It seems there is nowhere in the NHM Hall of Mammals where one can see, much less photograph, the entire blue whale. Source

On the other side of the Atlantic, London NHM scientists scoffed at the Americans and their replica whales. Zoological Department head William Calman was particularly contemptuous, opining that natural history museums should only display real specimens. Apparently something changed in the decades that followed, because in 1937 NHM unveiled a wood-and-plaster blue whale model built by Percy Stammwitz. For some reason it is often claimed that the London cetacean was the first life-sized blue whale replica, which is plainly untrue. Nevertheless, at 92 feet and seven tons, it was the largest such exhibit when it debuted. It is also the oldest blue whale replica that is still on display today.

Round 2: 1963 – 1969

underthesea

The Smithsonian’s second blue whale model dominated the Life in the Sea exhibit. Photo courtesy of the Smithsonian Institution Archives.

Back in America, the NMNH and AMNH blue whales endured for several decades. Eventually, however, new cetacean research and new standards for museum displays made these first generation models obsolete. In the late 1950s, Frank Taylor initiated the Smithsonian-wide modernization program, which was to replace the institution’s aging exhibits. Early on the agenda was an update to the marine life exhibit, home to the 1904 blue whale. Designing the new hall was like pulling teeth, as intransigent curators refused to cooperate or furnish specimens for what they saw as a misguided endeavor*. Still, Taylor was able to commission a new, larger blue whale model to serve as the exhibit’s centerpiece.

The first NMNH whale bore an unfortunate resemblance to a giant grey sausage**. True and Lucas based the proportions on a bloated and decomposing carcass, understandably missing some of the nuances of the animal’s form. Meanwhile, the model’s stiff posture and cylindrical shape were necessary given the structural limitations of the materials used in its construction. The 1963 model corrected both problems. Although photographs of living blue whales underwater were still a decade away, footage of grey whales (Eschrichtius robustus) at sea helped the model-makers imbue their creation with life. The model was given a gentle diving pose, and lightweight plastic and fiberglass helped make this more dynamic sculpture possible. With a total length of 94 feet, the new whale was painted a cheery light blue, with pale yellow spots. Two steel beams secured the model’s left side to the north wall of the gallery.

After several false starts, AMNH began serious work on a replacement for their own outdated sausage-whale in 1967. The new blue whale model would be the centerpiece of the long-delayed Hall of Ocean Life, now slated to open for the museum’s centennial in 1969. This firm deadline made an already challenging project even more stressful—by the end, Department of Mammology Chair Richard van Gelder had threatened to resign twice, and was nearly fired three times.

installing the amnh whale mk 2

The rig securing this 9-ton blue whale model to the ceiling is an engineering marvel. Photo courtesy of the AMNH Research Library.

To start, van Gelder was frustrated by the museum administrators’ firm insistence that the new whale not be suspended by wires (which they thought looked tacky). As a tongue-in-cheek counter-proposal, van Gelder suggested the museum construct a dead, beached whale splayed out on the floor. To his chagrin, the administrators loved the idea because it would be much cheaper. Gordon Reekie of the exhibits department began planning an immersive experience with the sounds of gulls and crashing surf. As legend has it, van Gelder successfully sabotaged the dead whale concept when he told a group of donors that the smell of the rotting carcass would also be simulated.

Lyle Barton eventually devised the final plan, in which the steel structure securing the whale to the ceiling would be hidden within the model’s arching back. Once van Gelder deflected a last-minute request to give the whale an open mouth (not only was this inaccurate, but it would tempt people to throw things into it), workers from StructoFab carved the model from huge blocks of polyurethane. Like Andrews before him, van Gelder had never seen a blue whale in person, but did his best to ensure the accuracy of the model—down to the 28 hairs on its chin.

One more headache remained: at nine tons, the completed model was heavier than anticipated. 600 pounds of paint had to be sanded off and reapplied with a lighter touch before the model met the recommendations of two independent teams of engineers. Still, Barton insisted on measuring the distance between the whale’s chin and the floor every day for several months, just in case.

Restoring the squid and the whale Source

“The Squid and the Whale” with its original paint job. Source

In addition to the blue whale, the Hall of Ocean Life debuted with a second model cetacean. This famous diorama depicts the head of a sperm whale as the animal wrestles with a giant squid (Architeuthis dux). When the model was built, nobody had ever seen a live giant squid, much less one battling the world’s largest predator. We know that sperm whales eat squid because squid parts are found in their bellies. Suction-cup scars on whales’ faces tell us the squid do not always do down without a fight. Still, the 1960s modelmakers had to guess at the appearance of the cephalopod. Even the sperm whale proved difficult to recreate: these animals appear light grey underwater but almost black on the surface, and curators argued how to paint the model. This was rendered moot when the diorama was placed in a nearly pitch-black environment, simulating the gloomy depths 23,000 feet under the sea. Barely visible in the darkness, this display is fantastically eerie. The fact that the event it represents has never been (and may never be) witnessed by human eyes makes it all the more unsettling.

*Curators objected to the planned exhibit’s interdisciplinary presentation, which would use specimens to make broader points about ecology, climate, and maritime history. They preferred displays that were divided by sub-discipline and which strictly adhered to taxonomic tradition.

**Counterintuitively, the awkward, stiff shape of the original NMNH blue whale actually made it more believable: many visitors thought they were looking at a real taxidermied whale gone slightly awry. One of the aims when designing a replacement was to reduce confusion by creating an object that was clearly artificial. 

Round 3: 2003 – Present

Blue whale model at AMNH. Photo by the author.

The restored AMNH blue whale in 2015. Photo by the author.

Sadly, not all of the historic cetacean models are still with us. The original NMNH blue whale was discarded in the early 1960s to make way for its replacement. AMNH saved its first whale in storage until 1973, when they offered it free of charge to anyone who could arrange for its removal from the building. When no serious offers were made, this model was also demolished (although the eyeball was sold during a fundraising event). The second NMNH blue whale eventually proved to be somewhat inaccurate: the throat was over-inflated and the coloration was all wrong. It was hidden from view for most of the 1990s, although its back was still visible over a blockade. In 2000, the west wing was converted into the Mammals Hall, and the construction contractor gained ownership of the unwanted whale. He briefly listed the model on eBay, but unfortunately the whale fell apart once it was pulled off the wall.

The International Whaling Commission banned the hunting of blue whales in 1966. Since that time, interest in conservation and improved technology have enhanced our understanding of these marine giants. While few blue whale behaviors have been observed, much less photographed, marine biologists know far more than they did half a century ago. Armed with better knowledge of blue whale anatomy, AMNH exhibits staff made several modifications to the 1969 model. In addition to a resculpted jawline and a relocated blowhole, the whale gained a navel and an anus (both details were overlooked the first time around). Finally, its slate gray skin, based on photographs of beached carcasses, was repainted in the vivid blue of a living whale.

Teh squid

Like the blue whale, the AMNH giant squid was remodeled and repainted in 2003 based on new information about this elusive creature’s shape and color. Photo by the author.

The roster of model cetaceans has seen several additions in recent decades. Among them are a gray whale built for the Monterey Bay Aquarium in 1984, and yet another blue whale displayed outside Tokyo’s National Museum of Nature and Science. One of the newest life-sized whale sculptures to grace museum halls is Phoenix, a North Atlantic right whale (Eubalaena glacialis) on display at NMNH since 2008. This model is special because it represents a real, individual animal that is alive in the ocean today.

Scientists at the New England Aquarium have tracked the real Phoenix (a.k.a. #1705) since her birth in 1987. She was selected for the NMNH model because her life history is well known, and because the ongoing study of this individual presents an opportunity to show science in action. An interdisciplinary group of researchers including Marilyn Marx, Amy Knowlton, Michael Moore, Jim Mead, and Charles Potter spent two years working out every detail of the model, down to the chin scars Phoenix got in a run-in with a fishing net. Missouri-based Elemoose Studios was commissioned to build the full-sized model. Because the historic space the whale was to be exhibited in could not support the weight of a traditional fiberglass model, modelmaker Terry Chase had to get creative. He designed an ultra-light aluminum frame, with a foam build-up and paper skin. The completed model is 45 feet long but weighs only 2,300 pounds.

fee

Phoenix floats majestically in the NMNH Ocean Hall. Source

A model whale will always be an imperfect substitute for reality. Early attempts were limited as much by available technology and materials as they were by an incomplete understanding of their living counterparts. Lucas and Andrews could scarcely dream of the light but strong urethane foam used to create the Phoenix replica. Nevertheless, model whales have become steadily more accurate with each generation, keeping pace with marine biologists’ improving access to whales in their natural habitat. With considerable effort, it is now even possible to exhibit a convincing duplicate of a living individual.

The advantage of a model whale is that it is much easier to observe than a real whale. Paradoxically, this is also what makes these exhibits so epistemologically challenging. Even for somebody fortunate enough to have seen a whale at sea, a museum model is a much more visceral and relatable encounter. Almost nobody has seen a living blue whale underwater, but millions see the AMNH model every year. For those people, this chunk of polyurethane IS a blue whale. It represents their understanding of the animal, and is how they make sense of any fleeting glimpses of real whales they may have seen. Creating a whale stand-in is therefore not only technically challenging for a museum, it is an immense responsibility.

References

Burnett, D.G. 2012. The Sounding of the Whale: Science and Cetaceans in the Twentieth Century. Chicago, IL: University of Chicago Press.

Hoare, P. 2010. The Whale: In Search of the Giants of the Sea. New York, NY: HarperCollins.

Quinn, S.C. 2006. Windows on Nature: The Great Habitat Dioramas of the American Museum of Natural History. New York, NY: Abrams.

Rader, K.A. and Cain, V.E.M. 2014. Life on Display: Revolutionizing U.S. Museums of Science and Natural History in the Twentieth Century. Chicago, IL: University of Chicago Press.

Rossi, M. 2008. Modeling the Unknown: How to Make a Perfect Whale. Endeavour 32: 2: 58-63.

Rossi, M. 2010. Fabricating Authenticity: Modeling a Whale at the American Museum of Natural History, 1906-1974. Isis 101: 2: 338-361.

Smithsonian Institution. 2008. Modeling Phoenix, Our North Atlantic Right Whale. http://naturalhistory.si.edu/exhibits/ocean_hall/whale_model.html

Smithsonian Institution. 2010. A Century of Whales at the Smithsonian Institution. http://naturalhistory.si.edu/onehundredyears/profiles/Whales_SI.html

Wallace, J.E. 2000. A Gathering of Wonders: Behind the Scenes at the American Museum of Natural History. New York, NY: St. Martin’s Press.

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Filed under AMNH, exhibits, history of science, mammals, museums, NHM, NMNH

Meeting the Titanosaur

It be big

The titanosaur doesn’t photograph well. It must be experienced. Photo by the author.

On January 15, the American Museum of Natural History unveiled the first new fossil mount to be added to their paleontology halls in 20 years. It is the reconstructed skeleton of an as-yet-unnamed titanosaur, an immense sauropod dinosaur that lived in Argentina during the mid-Cretaceous. The titanosaur is probably the most hyped-up fossil mount since Sue, at least in the United States (Sophie the Stegosaurus in the U.K. and Tristan the Tyrannosaurus in Germany received similar attention). This merits some discussion. The AMNH public relations staff pulled no punches in selling the titanosaur as a must-see exhibit. Huge advertisements appeared on buses and buildings around New York, including in Times Square. The legendary David Attenborough hosted a television special on the discovery of the fossils. Countless local and national news outlets were invited to the titanosaur’s unveiling earlier this year. But is this dinosaur really the find of the century?

Titanosaur was even advertised in times square. Source

One of the many titanosaur ads that showed up around New York City this past winter. Source

It depends. The titanosaur represents a species new to science, but it has not yet been formally published. The fossils were recovered in 2014 by José Luis Carballido and Diego Pol, paleontologists with the Egidio Feruglio Paleontology Museum (the AMNH connection is that Pol was a doctoral student of Paleontology Division Chair Mark Norell). Bones from at least six individuals of the same species were found, together representing 70% of the skeleton. However, AMNH staff have mostly avoided calling this animal the biggest dinosaur ever.

Indeed, declaring any dinosaur species to be the largest is a fool’s errand. We’ve known for some time that South American titanosaurs, as a group, are probably the biggest land animals that ever lived. Unfortunately, these giants are typically represented by only a few isolated bones. For an animal to become fossilized, it needs to be buried shortly after death. But it takes a lot more dirt to cover a large animal than a small one. A flood or landslide big enough to completely cover a sauropod over a hundred feet long would be an exceedingly rare event. More often, these animals were picked apart by scavengers for some time before a few of the more durable bones were buried and fossilized. For example, Argentinosaurus is known from about ten percent of the skeleton, and Puertasaurus is known from just four vertebrae. Paleontologists can use better-known relatives to produce reasonable reconstructions from even these limited remains, but any length estimate is a ballpark figure. Even among related animals, proportions can vary significantly. Consider, for example, the very long tail of a green iguana as compared to the stubby tail of a Galapagos land iguana. Carballido and Pol’s find stands out among other titanosaurs because two-thirds of the skeleton is known. hen the description is published, it will undoubtedly shed new light on the skeletal anatomy of this group. Still, the missing parts mostly come from the neck and tail, which will probably preclude a precise estimate of the animal’s total length.

*This level of completeness is not entirely unprecedented. Dreadnoughtus, described in 2014, is also about 70% complete.

he peekin

The titanosaur’s head and neck extend out of the room and into the corridor. Photo by the author.

We can’t say the AMNH titanosaur is absolutely the biggest known dinosaur, but what about the mount? At 122 feet, the reconstructed skeleton prepared by Research Casting International dwarfs AMNH’s resident sauropod, the 82-foot apatosaurine. It’s also a fair bit longer than the museum’s brain-breakingly huge blue whale model. AMNH is not the first museum to display a titanosaur, however. The Royal Ontario Museum has a 110-foot Futalognkosaurus, which the AMNH mount handily beats. But the new titanosaur is essentially the same size as the 123-foot Argentinosaurus at the Fernbank Museum of Natural History (duplicates also exist in Europe and South America). The difference, as mentioned, is that not a lot about Argentinosaurus is actually known, and the mount is almost entirely a sculpted reconstruction. By comparison, the AMNH titanosaur is largely composed of 3-D printed components based on scans of original fossils. “The biggest reconstructed skeleton of a reasonably well-known dinosaur” isn’t the catchiest headline, though.

Suffice it so say that on paper, the AMNH titanosaur isn’t a revolution for dinosaur science. When I went to see it last weekend, I expected to see a typical example of a well-studied group of dinosaurs. I was not prepared.

the bastard

The closest I can find to a full-body photo of the titanosaur. Source

This bastard is BIG. I could go through a whole series of superlatives, but it’s impossible to describe the experience of sharing space with this magnificent skeleton. You cannot comprehend what a 122-foot dinosaur really is until you’ve experienced it. It helps that the titanosaur occupies a smallish, low-ceilinged room (a century ago, this was the infamous Hall of the Age of Man). It also helps that there are no long lines of sight into this space. You turn a corner and you are quite abruptly in the titanosaur’s presence. Regardless, the marketing line that was ubiquitous earlier this year – “everything else got a whole lot smaller” – rings unsettlingly true. Compared to the titanosaur, the mammoth and mastodon across the hall look like pipsqueaks. Even the AMNH blue whale, which usually requires a double-take, became a little easier to take in.

I’m no stranger to sauropods. I teach people about them at work all the time. But seeing the titanosaur in person was a revelation, and something I strongly recommend to anyone interested in the natural world. The titanosaur may not be the most important dinosaur discovery of our generation, but by giving it corporeal presence, AMNH created an incredible symbol. This is life at its limits, an embodiment of the incredible things the tetrapod body plan can do.

P.S.: If you’re concerned about the fate of the juvenile Barosaurus model that used to occupy this space, worry not. It now lives at the Cleveland Museum of Natural History, and will be on display at least through October of this year.

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Filed under AMNH, dinosaurs, fossil mounts, museums, sauropods

Book Review: Life on Display

lifeondisplaycoverI’ve never written a book review here before, but Karen A. Rader and Victoria E.M. Cain’s Life on Display: Revolutionizing U.S. Museums of Science and Natural History in the 20th Century is a fine place to start. Published in 2014, this fascinating and exhaustively researched volume follows the struggle of natural history museum workers to define the purpose of their institutions. Ultimately, are museums places for exhibits, or places for collections? Rader and Cain chart the internal and external perceptions of natural history museums through time, recounting the people and events that made these institutions what they are. If you have a serious interest in science communication or the history and philosophy of science, Life on Display is a must-read.

Many accounts of the history of museum exhibits (including mine) have placed the transition from cases of specimens with minimal interpretation to audience-centered learning experiences in the latter part of the 20th century. However, Rader and Cain convincingly demonstrate that the seeds for this reform, called the “New Museum Idea”, were planted much earlier. Traditional European museums were places for quiet contemplation, designed by and for the scholarly elite. The new crop of American natural history museums that emerged in the late 19th century were physically modeled after their European forebears, but almost from the get-go their missions were distinctly populist. As early as 1910, museum leaders like Oliver Farrington and Frederic Lucas were using the same rhetoric we use today to sell museums as community resources for lifelong learning. Concerned with the state of science literacy and the increasingly urban experiences of most Americans, these reformers argued that museums could reintroduce the public to nature and hone their skills of observation and deduction.

Exhibits like this one at USNM were deemed incomprehensible and inspired early reform

Exhibit halls like this one at the first United States National Museum were incomprehensible to most visitors. Photo courtesy of the Smithsonian Institution Archives.

By modern standards, early expressions of the New Museum Idea were modest. Strict taxonomic organization was loosened to accommodate categories that were meaningful to laypeople, such as “game birds.”  Labels that only included the Latin name and date of a specimen’s collection were revised to include information about the behavior and habitat of the organism in question. Illustrations of the life appearance of certain animals and plants were added, and education departments were established to coordinate tours for schoolchildren. However, even these humble reforms could be hotbeds of internal controversy. Some curators insisted that any kind of reproduction – even an illustration – was bound to confuse visitors, and opined that displaying anything less than the complete range of known diversity for a given group was unfathomable.

Contrary to what one might expect, the lines of conflict did not neatly divide curators from administrators and educators. For example, American Museum of Natural History herpetologist Mary Dickerson was a scientist first, but she staunchly advocated for attractive and comprehensible exhibits. Reformers also had differing political agendas. While Dickerson’s camp wanted to use accessible exhibits to inspire young people to appreciate nature and the need for conservation, AMNH director Henry Osborn saw public displays as a way to enforce social order among immigrant populations.

By the 1920s, advocates for audience-centered exhibits seemed to have won. In the public eye, the primary purpose of a museum was not research – it was to create ever more impressive displays. In particular, meticulously crafted habitat dioramas became the centerpieces of natural history museums. Although inherently artificial, these little worlds behind glass showcased the splendor of the natural world in a way that rows of carefully organized specimens never could. Children found dioramas particularly approachable, and the museums’ primary audience shifted from scholars to families. Dioramas were also the sort of capital expenditures that attracted donors, and for a time natural history museums fared well nurturing relationships with wealthy philanthropists.

oceanic birds or whatever. AMNH 1950s

Children study a diorama of Peruvian oceanic birds. Photo courtesy of the AMNH Research Library.

In the interwar period, ongoing ambitions to improve science literacy among the general public birthed a new kind of museum. Carlos Cummings led the way by transforming the Buffalo Society of Natural Sciences into one of the first science museums. Here, galleries were organized based on themes and connections, and specimens were utilized to illustrate general ideas. For example, separate halls of invertebrate zoology, ornithology, and mammology were combined in an exhibit that focused on evolution and ecology. After World War II, the newly established science museums also began to focus on technology and industry. Despite a laudable emphasis on practical science, these exhibits often came with significant bias. Corporate sponsorship of energy and agricultural displays was standard practice, as was outright jingoism in exhibits about aviation and space travel.

As science museums continued to carve out their own audience-centered niche, the legacy natural history museums actually regressed to their pre-New Museum Idea state. To me, this is the most fascinating part of Rader and Cain’s narrative. Curators essentially reclaimed their museums as research institutions, letting exhibits languish as they focused on collections and scholarly publications. Smithsonian entomologist Waldo Schmitt typified the mindset of mid-century curators when he declared exhibits to be nothing more than “show windows for displaying our wares and accomplishments” (quoted in Rader and Cain, pg. 170). To this generation of scientists, “outreach” meant participating in a public “ID day” once a year – anything more was beneath them. Museums compensated by hiring more dedicated exhibit and education staff, but without curatorial support these institutions remained decidedly retrograde.

Back to basics: a phylogeny-based mollusc exhibit is installed in 1952. Source

Back to basics: a phylogeny-based mollusc exhibit is installed in 1952. Photo courtesy of the AMNH Photo Archives.

Rader and Cain devote an entire chapter to the disruption caused by Manhattan Project physicist-turned-educator Frank Oppenheimer and his San Francisco Exploratorium. A playground-like open space filled with modular interactive activities, the Exploratorium completely upended the public’s understanding of what a museum could be. The exhibits were designed with rigorous adherence to the scientific method in mind, but they were also active, alive, and more than a little chaotic. The Exploratorium resonated with the counter-culture trends of the late 1960s, and natural history museums saw their visitation plummet as families turned to Oppenheimer and his imitators. Legacy museums insisted that these new science centers weren’t real museums (they didn’t have collections!), but now that the public had a choice they were voting with their feet.

Natural history museums admitted that they had taken the public for granted, but during the 80s and 90s they compensated a little too hard. Following the lead of science centers, many natural history museums turned to business and marketing specialists to fill leadership roles. They branded themselves as tourist attractions, added play areas and gimmicky technology, and used relentlessly-marketed blockbuster exhibits to keep people coming back. Robot dinosaurs and flight simulators heralded a sad decline in museum scholarship, and what’s more, the museums all started to look the same. They sourced popular exhibits from the same vendors, showed the same IMAX movies, and stocked their gift shops with the same merchandise. In many ways, the edutainment boom seemed like a race to the lowest common denominator.

ocean hall rulez. Photo by the author.

The wonderful NMNH Ocean Hall combines real specimens and in-house research with lessons in theatricality from the Age of Edutainment. Photo by the author.

Although Rader and Cain stop at the end of the 20th century, they touch on  recent trends that have helped put natural history museums back  on track. Museums are still hurting for funding, and often rely on blockbusters and concessions to keep their doors open. However, in-house researchers are once again taking an active role in the public faces of their institutions. Scientists work with professional designers and educators to create informative displays that also utilize lessons in showmanship learned from blockbuster exhibits. Some museums are working harder to emphasize the importance of their collections, and making them more accessible to the public. Nevertheless, the fact that these collaborations revolve around public interpretation in the first place leads Rader and Cain to conclude that New Museum Idea advocates ultimately won. Exhibits, not collections, are now the heart and soul of natural history museums. Whether or not that is a good thing is, of course, open to debate.

The scope of Rader and Cain’s research is breathtaking – the book includes 164 pages of notes and references. The authors have plumbed the depths of museum archives and despite the breadth of their subject, they have emerged with a clear narrative thread and a convincing conclusion. One thing I found lacking, however, was discussion of the role of paleontology in the history of 20th century museums. Clearly I have a bit of a bias, but Life on Display contains only a few passing references to fossil displays. This seems like a critical omission, both because paleontology is so integral to the public’s understanding of what natural history museums offer and because the basic format of a fossil mount exhibit has remained remarkably consistent since the 19th century. Clearly that is the subject for another book (yes, yes, I’m working on it!).

All in all, Life on Display is an extremely readable and informative account of an oft-overlooked realm of science education. It will be a regular reference for me, and I highly recommend it.

Reference

Rader, K.A. and Cain, V.E.M. 2014. Life on Display: Revolutionizing U.S. Museums of Science and Natural History in the Twentieth Century. Chicago, IL: University of Chicago Press.

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